The brand tafribox is a combination of tafrih (Iranian: expedition, trip, recreation) and box and refers to tafrih in the box, which is delivered by the parcel service after the online purchase. The aim of the logo is to represent tafribox as an expressive and powerful brand. Thick blocky lines express the self-confidence and dominance of the platform. Three colored circles speak for the services’ properties. Orange stands for fun and joy and therefore stands for experiences. Red expresses action, adventure and adrenaline. Blue, on the other hand, stands for relaxation and repose. Together, they mean tafribox offers experiences ranging from action and adventure to relaxation and recovery.